Last Updated: 1st July 2025

1. Introduction

Rhea & Dia Enterprises (“Company,” “we,” “us,” or “our”) owns and operates the Rocket Reels platform, a vertical-format over-the-top (OTT) streaming application available on Android, iOS, and web platforms. This Privacy Policy (“Policy”) outlines how we collect, use, disclose, and protect your personal and behavioral information while you interact with our Service.

By accessing Rocket Reels, you agree to the terms of this Policy. If you do not agree, we request you to immediately stop using the Service.

This Policy is governed by and aligned with the following Indian legal frameworks and sectoral guidelines:

• Information Technology Act, 2000 (with amendments)
• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• The Consumer Protection Act, 2019 (including e-commerce and digital service rules)
• The Digital Personal Data Protection Act, 2023 (DPDP Act)
• The Cable Television Networks (Regulation) Act, 1995 – in context of OTT advisories
• Ministry of Information and Broadcasting (MIB) Guidelines for Online Curated Content Providers
• TRAI’s recommendations regarding OTT digital delivery and user protection

2. SCOPE AND APPLICABILITY

This Policy applies to:

• All users of Rocket Reels in India
• All data collected through:
  • Mobile applications (Android and iOS)
  • Official website: www.rocketreels.co.in
  • Integrated third-party platforms (e.g., payment gateways, analytics)
  • Communication with support staff via tickets, chats, emails, or calls

This Policy does not govern practices of third-party websites or services not operated or controlled by Rocket Reels.

3. INFORMATION WE COLLECT

3.1 Personal Identification Information

Collected at the time of account creation or transactions:

• Full Name
• Email Address
• Mobile Number
• Date of Birth (for content suitability verification)
• Gender (optional)
• Payment Credentials (processed securely via PCI-DSS compliant gateways)

3.2 Device and Technical Information

Collected automatically during usage:

• Device Identifiers (IMEI, Android ID, UUID)
• IP Address
• Operating System and Version
• Device Make and Model
• Network Carrier and Signal Strength
• Battery Level and Screen Resolution
• Time Zone and Locale

3.3 Usage and Engagement Data

Collected through backend servers and SDKs:

• Browsing history and video watch time
• Search keywords
• App screen navigation and click patterns
• Time spent per video, episode, or ad
• Buffering, lags, and crash reports

3.4 Behavioral and Preference Data

Inferred or obtained with consent:

• Genre preferences
• Subscription and plan preferences
• Ad viewing behavior and skip rates
• Click-through rates on banners or pop-ups
• User segmentation for recommendations

4. METHODS OF DATA COLLECTION

4.1 Direct Collection

Data is collected directly from users when they:

• Register or log in
• Provide feedback or participate in surveys
• Communicate via chat or email
• Make in-app purchases or subscriptions

4.2 Automated Collection

Data is automatically collected through tracking technologies such as:

• Cookies (session, persistent)
• Mobile SDKs (Firebase, Facebook Analytics, Branch, Appsflyer)
• Log files and error tracking tools
• Web beacons and device signals

4.3 Third-Party Integrations

Data is also collected via third-party integrations such as:

• Payment processors (Razorpay, PayU)
• Login/authentication services (Google, Facebook)
• Ad platforms (Google AdMob, Meta Audience Network)

All third-party platforms are contractually bound to process data in accordance with Indian data protection norms and their respective policies.

5. PURPOSE OF DATA PROCESSING

Your data is processed for the following purposes:

• To enable core functionalities of the Rocket Reels platform
• To verify your identity and prevent unauthorized access
• To fulfill transactions and manage subscriptions
• To recommend personalized content based on watch history
• To serve contextual and interest-based advertisements
• To comply with applicable legal obligations
• To detect, prevent, and respond to fraud or misuse
• To measure service quality and improve user experience

All processing is conducted under lawful grounds such as consent, contract fulfillment, or legitimate interest.

6. DATA SHARING AND DISCLOSURE

6.1 With Service Providers

Data may be shared with verified vendors strictly for service optimization:

• Cloud Hosting Providers (AWS India)
• Content Delivery Networks (Akamai, Cloudflare)
• Customer Relationship Management Tools
• Email and Notification Services (e.g., Mailchimp)
• Analytics Tools (Firebase, Amplitude)

These entities are required to maintain confidentiality and comply with applicable Indian and international data security standards.

6.2 With Government and Regulatory Authorities

We may disclose your information if:

• Required by law enforcement or judicial authorities under due process
• Requested by regulatory agencies such as TRAI or MIB
• Necessary to protect the rights or safety of Rocket Reels or its users

6.3 Business Transfers

In the event of a business reorganization, merger, or acquisition, user data may be part of the transferred assets, subject to prior notice and user rights.

7. DATA RETENTION POLICY

We retain your personal data for as long as your account is active or as necessary for compliance purposes:

• Active user data: Retained until account deletion or 36 months of inactivity
• Financial records and invoices: Retained for 7 years as per Income Tax Act
• Content preferences and watch history: 3 years
• Cookies and technical logs: As per user browser/app settings

Archived data is anonymized or encrypted and securely stored.

8. USER RIGHTS UNDER INDIAN LAW

8.1 Right to Access and Correction

Users may request:

• Copies of data stored by Rocket Reels
• Corrections to inaccurate or outdated information

8.2 Right to Erasure

Users can request account and data deletion by emailing: compliances@rocketreels.co.in

8.3 Right to Consent Withdrawal and Preferences

• Unsubscribe from marketing communications via link in emails
• Disable push notifications in device settings
• Opt out of personalized ad tracking via OS-level settings or in-app controls

9. CHILDREN’S PRIVACY

• Rocket Reels is not intended for users under 13 years of age.
• Age-gating and verification mechanisms are deployed.
• Parents or guardians can submit deletion requests for data of minors.

We do not knowingly collect data from children without verifiable parental consent.

10. DATA SECURITY MEASURES

We implement robust technical and organizational security measures including:

• AES-256 encryption for data at rest
• TLS 1.3 for all data in transit
• Multi-factor authentication for backend access
• Firewalls and endpoint detection tools
• Periodic penetration testing and code audits
• Use of SOC 2 and ISO 27001-certified data centers
• Employee access based on “least privilege” principle

11. INTERNATIONAL DATA TRANSFERS

While most of your data is processed within India, limited processing may occur outside India under adequate protections:

• Singapore: For disaster recovery and encrypted backup storage
• United States: For analytics and performance tracking

Data transfer agreements include standard contractual clauses and are in line with Section 16 of the Digital Personal Data Protection Act, 2023.

12. COOKIE POLICY

Rocket Reels uses cookies and local storage tools to enhance performance and personalization.

12.1 Essential Cookies

• Login sessions
• CSRF and security tokens

12.2 Performance Cookies

• Bandwidth balancing
• App responsiveness metrics

12.3 Advertising Cookies

• Ad delivery frequency management
• Conversion and event tracking

Users may disable non-essential cookies via in-app controls or browser settings.

13. GRIEVANCE REDRESSAL MECHANISM

For complaints, disputes, or data-related queries, contact:

• Data Protection Officer (DPO)
• Email: dpo@rocketreels.co.in
• Phone: +91-7718092432 (10:00 AM to 6:00 PM IST, Mon–Sat)
• Address: Rhea & Dia Enterprises, Office No. C/210, Crystal Plaza, New Link Road, Oshiwara, Mumbai Suburban – 400053, Maharashtra, India

In accordance with Rule 5(9) of the IT Rules, we will respond within 30 days.

14. POLICY UPDATES

Rocket Reels reserves the right to update this Policy to reflect technological or regulatory changes.

Material changes will be notified via:

• In-app pop-ups or banners
• Website alerts
• Email to registered users

We encourage periodic review to stay informed.

 

15. GOVERNING LAW

This Policy is governed by the laws of India.
All disputes are subject to the exclusive jurisdiction of competent courts located in Mumbai, Maharashtra.

 

ACKNOWLEDGEMENT

By continuing to access or use Rocket Reels, you confirm that:

• You have read this Policy in full
• You understand your data rights and responsibilities
• You consent to the data practices described herein

 

CONTACT – LEGAL & COMPLIANCE

Legal Department
Rhea & Dia Enterprises
GSTIN: 27ABCFR2254C1ZJ
Email: compliances@rocketreels.co.in

Effective Date: 1st July 2025